08.19.04
Are We Having Fun Yet –Part II
It’s a natural thing to ask: over the past month, Microsoft announced it’s throwing $75 billion back to investors, while Google’s IPO finally happened. This is a lot more money than the tech sector has seen in a while. Does any of this indicate that the good times are coming back?
Not like the old days, if you mean 1995 – 2000, when a perfect storm hit tech: (1) there was all that Y2K-related work; (2) the Internet emerged; and (3) thanks to the temporary Peace Dividend and booming economy, a lot of money needed a place to go. Obviously, none of this is true today.
Consequently, Microsoft and Google are the exceptions that prove the rule. Both are household names — just like Cisco, Dell, EMC, IBM, Intel, and SAP — that tend to snuff out competition by force of critical mass. Both held huge events that are one-time occurrences. As we noted yesterday, the underwhelming Google IPO shows that there is a new outbreak of rational exuberance.
And as we noted last month, the tech industry is becoming a more “normal” business. Looking at software, with search technology excepted (there’s still room for new approaches), most enterprise system functionality is pretty mature.
Not that there aren’t innovations on the horizon. Microsoft is taking about radical changes to the core platform with Longhorn, while IBM talks about computing on demand. Other innovations are occurring at the edges of enterprise systems, such as real-time reporting, analytic data mining, methods for orchestrating functionality and other areas.
Maybe these innovations will be broad, but they’re also incremental. For instance, Longhorn will componentize the OS, much like Linux has done for years. Grid computing will make computing more accessible, but in all likelihood, it will bulk up the fortunes of providers already expert at delivering capacity and services. And as for Services-Oriented Architectures (SOAs), they will change the way software connects and interoperates, but won’t result in the break-up of traditional monolithic applications that aren’t broken (or at least not completely).
Instead, we foresee software and tech in general consolidating to a few household brands or “category killers.” For the most part, that’s no different than what’s already occurring in the retail, airlines, automobiles, and media/entertainment. While Wal-Mart and Target are prospering, other retailers are getting left behind in the dust. Consequently, growth is primarily through acquiring market share. Investment is increasingly driven by dividends.
For enterprise software customers especially, the migration toward “safe brands” reflects the fear of buying product that might wind up orphaned — not exactly the best decision to make for the sake of your career. As we mentioned a few weeks back, that doesn’t spell the end of innovation or the end of the software industry. It just means that the software business is becoming more “normal,’ which is probably the healthiest thing we could say about it.