Over the past few years, HP under Mark Hurd has steadily gotten its act together in refocusing on the company’s core strengths with an unforgiving eye on the bottom line. Sitting at HP’s annual analyst meeting in Boston this week, we found ourselves comparing notes with our impressions from last year. Last year, our attention was focused on Cloud Assure; this year, it’s the integraiton of EDS into the core businesss.
HP now bills itself as the world’s largest purely IT company and ninth in the Fortune 500. Of course, there’s the consumer side of HP that the world knows. But with the addition of EDS, HP finally has a credible enterprise computing story (as opposed to an enterprise server company). Now we’ll get plenty of flack from our friends at HP for that one – as HP has historically had the largest market share for SAP servers. But let’s face it; prior to EDS, the enterprise side of HP was primarily a distributed (read: Windows or UNIX) server business. Professional services was pretty shallow, with scant knowledge of the mainframes that remain the mainstay of corporate computing. Aside from communications and media, HP’s vertical industry practices were sparse, few, and far between. HP still lacks the vertical breadth of IBM, but with EDS has gained critical mass in sectors ranging from federal to manufacturing, transport, financial services, and retail, among others.
Having EDS also makes credible initiatives such as Application Transformation, a practice that helps enterprises prune, modernize, and rationalize their legacy application portfolios. Clearly, Application transformation is not a purely EDS offering; it was originated by Ann Livermore’s Enterprise Business group, draws upon HP Software assets such as discovery and dependency mapping, Universal CMDB, PPM, and the recently introduced IT Financial Management (ITFM) service. But to deliver, you need bodies and people that know the mainframe – where most of the apps being harvested or thinned out are. And that’s where EDS helps HP flesh this out to a real service.
But EDS is so 2009; the big news on the horizon is 3Com, a company that Cisco left in the dust before it rethought its product line and eked out a highly noticeable 30% market share for network devices in China. Once the deal is closed, 3Com will be front and center in HP’s converged computing initiative which until now primarily consisted of blades and Procurve VoIP devices. It gains a much wider range of network devices to compete head-on as Cisco itself goes up the stack to a unified server business. Once the 3com deal is closed, HP will have to invest significant time, energy, and resources to deliver on the converged computing vision with an integrated product line, rather than a bunch of offerings that fill the squares of a PowerPoint matrix chart.
According to Livermore, the company’s portfolio is “well balanced.” We’d beg to differ where it comes to software, which accounts for a paltry 3% of revenues (a figure that our friends at HP reiterated underestimated the real contribution of software to the business).
It’s the side of the business that suffered from (choose one) benign or malign neglect prior to the Mark Hurd era. HP originated network node management software for distributed networks, an offering that eventually morphed into the former OpenView product line. Yet HP was so oblivious to its own software products that at one point its server folks promoted bundling of rival product from CA. Nonetheless, somehow the old HP managed not to kill off Openview or Opencall (the product now at the heart of HP’s communications and media solutions) – although we suspect that was probably more out of neglect than intent.
Under Hurd, software became strategic, a development that lead to the transformational acquisition of Mercury, followed by Opsware. HP had the foresight to place the Mercury, Opsware, and Openview products within the same business unit as – in our view – the application lifecycle should encompass managing the runtime (although to this day HP has not really integrated Openview with Mercury Business Availability Center; the products still appeal to different IT audiences). But there are still holes – modest ones on the ALM side, but major ones elsewhere, like in business intelligence where Neoview sits alone. Or in the converged computing stack and cloud in a box offerings, which could use strong identity management.
Yet if HP is to become a more well-rounded enterprise computing company, it needs more infrastructural software building blocks. To our mind, Informatica would make a great addition that would point more attention to Neoview as a credible BI business, not to mention that Informatica’s data transformation capabilities could play key roles with its Application Transformation service.
We’re concerned that, as integration of 3Com is going to consume considerable energy in the coming year, that the software group may not have the resources to conduct the transformational acquisitions that are needed to more firmly entrench HP as an enterprise computing player. We hope that we’re proven wrong.